The QED stands for Quality, Excellence, Design. It’s the “Good Housekeeping Seal of Approval” for ebooks and enhanced ebooks. All recipients of the QED have passed a thorough, independent 13-point quality assurance test across multiple formats and devices. See here for the QED criteria. Developed by Digital Book World, with support from leading ebook retailers and industry associations, the QED is a signal to the readers of your client’s ebooks that the book will render beautifully on any screen on which they choose to read. Why would I want to go through the QED process to earn the seal? It is no secret that there are conversion challenges for many types of books and that it is common to find poorly formatted ebooks in the market. Many ebooks today are created without an eye for design and cross-platform functionality. The result is that readers have no guarantee that the ebooks they purchase are held to the same exacting standards as their print counterparts. The QED is an important indication to a potential reader that you understand the importance of a good reading experience and have made a commitment to ensure the highest quality. We know you care about the user experience for your titles. That is why every title is reviewed by hand by digital publishing professionals with expertise in the area of digital publishing across multiple platforms. By adding the QED seal to your titles, you gain a distinction that enhances the appeal of your ebooks. The QED guarantees to a reader that your ebook is of high quality. In a crowded marketplace, a QED seal signals quality, and your readers will take notice. It’s that simple. Ebook readers make their purchase decisions quickly. The QED helps your customers immediately recognize your ebook’s readability so they can purchase with confidence. QED compliant titles can add the QED Seal and descriptive language to the product description, increasing conversions for your product page visitors. Every title that passes the QED checklist will be able to have a QED seal added to the ebook cover. When potential customers see an ebook’s cover reduced to a small thumbnail in search results, the golden QED can make it pop. Finally, QED compliance can also assist in your marketing efforts by enhancing your book’s chances of being recommended. According to research provider Mintel, 55% of consumers consider quality as a primary motivator to recommend a product to friends.