To protect and equip consumers to maximize their well-being, NPA developed the Natural Standard and Certification for Home Care Products. Launched in February 2010, the NPA Natural Standard is a set of guidelines that dictate whether a product can be deemed truly "natural." The standard encompasses home care products such as household cleaners, laundry detergents, and concentrated and ready to use hard-surface cleaners. Under the program, products certified under the NPA Natural Home Care Standard can bear the NPA Natural Seal. Until the NPA standard, there was no definition of the term "natural" used by the home care industry. With the launch of the NPA Natural Standard and Certification for Home Care Products, consumers can look for the easily identifiable seal to discern which home care products are truly natural. The NPA Natural Standard for Home Care Products is based on natural ingredients, safety, responsibility and sustainability. Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes. Safety: A product labeled "natural" should avoid any ingredient that has peer-reviewed, scientific research showing human health or environmental risk. Responsibility: A product labeled "natural" should use no animal testing in its development except where required by law. Sustainability: A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging.